B2B Dialogue marketing

Schaeffler Engineering

Schaeffler Engineering GmbH specialises in mechatronic system development in automotive powertrains. With their solutions, Schaeffler Engineering supports the future of powertrain development – for traditional and new automotive technologies. So, it was necessary to convince the developers and decision makers in the automotive sector to find out more about a completely new developed control unit.


The new control unit makes the development of powertrain systems easier and more flexible. We now have to convince developers and decision-makers, from two different areas of the automotive industry, with a technical and emotionally-compelling B2B dialogue marketing campaign.


All the advantages in one box: this not only applies to the new control unit from Schaeffler Engineering, but also to our direct mailing. The result is an eye-catching B2B dialogue marketing campaign that appeals equally to the target groups made up of vehicle construction developers and functional safety decision makers. The focal point of the direct mailing was a branded headlamp – symbolic for lighting the way into the future in rapid control prototyping … just like the new device from Schaeffler Engineering.
Personalised cover letters uniquely address respective the target groups and an enclosed flyer completes the direct mailing. Then, our team conducted qualified follow-up phone calls to produce numerous leads.


Strategic Consulting | Concept | Address Qualification | Design | Copy | Implementation | Lead Generation

Haptic direct mailing

Ensures clarity for the target group: the direct mailing consisting of a personalised cover letter, brochure and give-away as a message carrier draws attention to the forward-looking technology and quick, uncomplicated prototyping - and thus to the strengths of the new control unit.

Lead generation

Brought in new leads directly: The direct mailing was sent to top decision-makers in the development departments, followed by a telephone call to acquire leads. The headlamp was the perfect hook to arouse curiosity and provide a technical introduction to the topic and the benefits of the new control unit.

Convincing Numbers – Response Rate





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