B2B Consulting & Strategy
Success in B2B marketing rarely happens overnight. It starts with a solid analysis, followed by expert B2B consulting, a structured approach and a long-term marketing strategy. As your B2B agency, we support you across every aspect of communication and work with you as an equal partner. With PUNKTUM, you can rely on our experience across relevant B2B markets, our engineering know-how and our extensive B2B marketing expertise.
Workshops
We work with you to define goals, tasks and the best way forward, either in online workshops or together on site. By involving us at the start of a project, you benefit from our expertise as a strong foundation for every step that follows.
As part of our B2B consulting services, we offer tailored workshops on topics including:
B2B branding | Brand positioning | Target audiences & markets | Marketing strategy | Campaign strategy | SEO & SEA optimisation | Paid advertising campaigns, including Google & LinkedIn
B2B Marketing Strategies
Together, we develop a marketing strategy tailored to your situation and specific goals, always keeping the long-term development of your company in view. Cross-channel. Focused. Integrated.
B2B Market Analyses
We analyse your target markets, how they work and the audiences that matter to you. This provides a reliable basis for positioning your campaign, developing SEO and SEA strategies, supporting your sales strategy or making wider business decisions, including those related to mergers and acquisitions.
Our market analysis services include:
- Market and market potential analyses
- Competitor analyses
- Qualitative and quantitative market research
- Targeted, in-depth market surveys
Target Audience Analyses
We take a close look at your B2B target audiences. We identify who belongs to them and use methods such as the Brand Semantic Space, in accordance with VDI Guideline 4506, as well as personas to understand their needs, values and behaviours.
Persona Development
We develop buyer personas for your target audiences, including their key characteristics and specific touchpoints throughout the customer journey. This gives you a clear picture of the needs and expectations of the decision-makers and influencers who matter to your business.
Customer satisfaction surveys
We also speak directly with your customers, with empathy, expertise and respect. Our interviews are as open as possible while following a clear framework. This allows us to have authentic conversations and produce reliable qualitative findings that show where your business currently stands.