Consulting & Strategy
In B2B marketing, success rarely happens overnight. You need competent B2B consulting with a structured approach and long-term strategic planning. We provide you with comprehensive support and advise you as a trusted partner. You can always rely on our industry experience, engineering know-how and marketing skills at PUNKTUM.
Workshops
We offer online and on-site workshops to work out your goals, tasks and procedures together with you as a team. By taking advantage of this in-depth briefing at the beginning of a project, we share our know-how with you as a basis for all further steps.
We offer tailor-made workshops on topics such as:
- B2B branding
- Brand positioning
- Target groups
- SEO and SEM optimisation
- Paid ad campaigns (Google, LinkedIn etc.)
B2B marketing strategies
Together with you, we develop a strategy tailored to your situation and specific goals. Cross-media, goal oriented and holistic: we maintain a firm focus on the future development of your company.
B2B market analysis
We analyse your target markets, market mechanisms and relevant target groups. With our expert analysis, you benefit from a sound basis for campaign positioning, sales presentations and strategic business decisions (e.g., mergers and acquisitions).
Market analysis services we offer include:
- Market analysis and market potential analysis
- Competitive analysis
- Qualitative and quantitative market research
- Targeted, sophisticated market surveys
Target group analysis
We go the extra mile to analyse target groups in B2B, combining our research-driven approach and semantic branding. Our method helps you understand the needs, values and behaviours of your target groups.
Persona development
We develop buyer personas based on your target groups, including characteristics and key touchpoints throughout the customer journey. This gives you a clear picture of the needs and expectations of decision-makers and influencers relevant to your business.
Customer satisfaction surveys
We talk to your customers and have a chat infused with empathy, knowledge and a sense of trust. Our interviews are conducted flexibly and supported by clear guidelines, allowing authentic dialogues with qualitatively resilient results that show where you stand.