Consulting & Strategy

In B2B marketing, success rarely happens overnight. You need competent B2B consulting with a structured approach and long-term strategic planning. We provide you with comprehensive support and advise you as a trusted partner. You can always rely on our industry experience, engineering know-how and marketing skills at PUNKTUM.



We offer online and on-site workshops to work out your goals, tasks and procedures together with you as a team. By taking advantage of this in-depth briefing at the beginning of a project, we share our know-how with you as a basis for all further steps.

We offer tailor-made workshops on topics such as:

  • B2B branding
  • Brand positioning
  • Target groups
  • SEO and SEM optimisation
  • Paid ad campaigns (Google, LinkedIn etc.)

B2B marketing strategies

Together with you, we develop a strategy tailored to your situation and specific goals. Cross-media, goal oriented and holistic: we maintain a firm focus on the future development of your company. 

B2B market analysis 

We analyse your target markets, market mechanisms and relevant target groups. With our expert analysis, you benefit from a sound basis for campaign positioning, sales presentations and strategic business decisions (e.g., mergers and acquisitions).

Market analysis services we offer include:

  • Market analysis and market potential analysis 
  • Competitive analysis 
  • Qualitative and quantitative market research
  • Targeted, sophisticated market surveys

Target group analysis

We go the extra mile to analyse target groups in B2B, combining our research-driven approach and semantic branding. Our method helps you understand the needs, values and behaviours of your target groups.

Persona development

We develop buyer personas based on your target groups, including characteristics and key touchpoints throughout the customer journey. This gives you a clear picture of the needs and expectations of decision-makers and influencers relevant to your business.

Customer satisfaction surveys

We talk to your customers and have a chat infused with empathy, knowledge and a sense of trust. Our interviews are conducted flexibly and supported by clear guidelines, allowing authentic dialogues with qualitatively resilient results that show where you stand.

Cookies are small text files that allow your browser to be uniquely identified when you visit this website.
We use cookies to optimise the website functionality and thus improve your user experience by collecting anonymized statistical data. Please consent to the use of cookies. For more information, please see our privacy policy.


These cookies are absolutely necessary for the operation of the site, because they enable, for example, security-relevant functionalities such as saving the settings made here. (Legal basis: fulfilment of contract and, if applicable, legitimate interest)

Cookie nameCookie settings
ProviderOwner of this website
PurposeSaves the visitor's settings selected in the cookie box
Privacy policyon this website
Cookie Namecookie_settings
Cookie duration30 days


You benefit from these cookies when you visit our website. Above all, they make it easier for you to use the website, for example through personalised content and offers. In order to further improve our offer for you, we collect anonymised data for statistics and analyses. With the help of these cookies, we can, for example, determine the number of visitors and the effect of certain pages on our website and optimise our content. (Legal basis: consent)

Cookie nameGoogle Analytics / Google Tag Manager
ProviderGoogle LLC
PurposeCookie from Google for website analyses. Generates statistical data on how the visitor uses the website.
Data protection declaration
Cookie Name_ga,_gat_UA-142142387-1,_gid,_gcl_au,_ga_PM7ST7VDH0,_fbp
Cookie duration2 years

External media

You benefit from these cookies when using external media such as YouTube or Google Maps on our website. Preliminary notices when calling up external media are deactivated for you. (Legal basis: consent)

SettingsConfirm selectiononly necessary onesselect all