B2B Online Marketing
Reaching the right target audiences with the right activities, connecting with them across relevant touchpoints and delivering messages that stay with them: as a B2B advertising agency, we know the full range of possibilities in B2B online marketing. That is why we tailor every activity to your situation, your target audiences and your specific needs, across all online channels and as part of your wider B2B communication.
B2B Inbound Marketing
As part of an integrated B2B online marketing strategy, we make sure your company and solutions can be found online. More importantly, we help you convince potential customers with high-quality, relevant content, placed where users are looking for specific solutions.
Search Engine Advertising (SEA)
We optimise your online presence and run digital B2B campaigns tailored to your target audiences. We understand the specific search behaviour of buyers in capital goods and service markets and take this into account when planning and implementing SEA campaigns. This helps your solutions appear more prominently in search results and generate new leads more effectively. As a Google Partner, we also stay informed about important developments at an early stage and apply this knowledge to your B2B online campaigns.
We SEA services include:
- SEA using Google Ads and Microsoft Ads
- Keyword research, analysis and definition
- Setup and optimisation of Google Ads and Microsoft Ads accounts
- Campaign creation, including ad groups and search and display ads
- Targeted ad copy, including headlines and descriptions
- Definition of relevant ad extensions
- Creation of conversion events
Infographics & Icon development
We make complex information clear and easy to understand at a glance. Alongside informative infographics and intuitive icons, we also create animations, illustrations and diagrams.
B2B Social Media Marketing
Social media now plays an important role in many B2B online campaigns. We develop concepts tailored to the needs of your target audiences, helping you communicate precisely and minimise wasted reach on platforms such as LinkedIn, Facebook, Instagram and YouTube.
Our B2B social media marketing services include:
- Development and implementation of social media strategies
- Competitor and potential analyses
- Setup of social media channels and advertising accounts
- Creative content development and support with content creation
- Development, implementation and monitoring of social advertising and paid campaigns on platforms such as LinkedIn, Facebook and Instagram
Email Marketing
We make sure your email marketing remains up to date, efficient and GDPR-compliant. Used strategically, email marketing can be a valuable part of your wider B2B online marketing mix.
Performance Marketing
We use online marketing tools in a way that allows us to measure results using key performance indicators and optimise campaigns where necessary. The measurement and optimisation of channels such as email marketing, B2B search engine marketing and video marketing are always tailored to your target audiences and designed to support a smooth user experience.
Our performance measurement services include:
- Definition of key performance indicators and conversion goals
- SEO analysis of existing websites
- Tracking of social media and SEA activities
- Search and keyword targeting, re-targeting, IP targeting and CRM targeting
- Analysis of content visibility
- Analysis of keywords ranking trends
- Campaign monitoring and optimisation
What is paid advertising and why you should use it
cIn the B2B sector, paid advertising is often perceived as costly. However, when used strategically, it becomes a powerful tool. In an interview with our expert Severine Thiel, we explore how paid ads function in B2B and why they’re well worth the investment.
