Online marketing

Reaching the target group with all the right measures, at as many touchpoints as possible and with the perfect messaging: As a B2B advertising agency, PUNKTUM is well versed in the many online marketing possibilities in B2B communication. We customise our action plan to meet your target groups and achieve your goals in the market - on any online channel. What's more, it works in harmony with your overall communication. 


B2B inbound marketing 

As part of a holistic strategy, we ensure your company and solutions can be found online. We make sure that your offer convinces potential customers with high-quality and relevant content, especially in places where users can find it in their search for concrete solutions.

Search engine advertising (SEA)

We optimise your online presence and run digital B2B campaigns tailored to your target groups. We make your solutions more accessible in search queries and effectively generate new leads by focusing on specific search behaviour in the capital goods and services sector. P.S.: As a Google partner, we know about important upcoming developments so that we can apply this knowledge to your B2B campaigns right away.

We offer the following search engine advertising (SEA) services: 

  • SEA via Google Ads and Microsoft Ads
  • Research, analysis and defining keywords
  • Setting up accounts
  • Creating campaigns, including ad groups and ads
  • Ad texts (titles & descriptions)
  • Ad extensions
  • Creating conversion events

Infographics & icon development

We make complex content clear and uncomplicated at first glance. In addition to meaningful infographics and easy-to-understand icons, we also create animations, charts and diagrams.

B2B social media marketing

Social media marketing plays an essential role in many B2B campaigns today. We develop concepts for your social media channels that are tailor-made for your target groups with targeted B2B communication on platforms with low scattering losses, such as LinkedIn, Facebook, Instagram, YouTube & Co.

Our services for B2B social media marketing:

  • Concept development and implementation of B2B social media strategies
  • Market potential analysis
  • Setting up social media channels and creating advertising accounts
  • Administrative monitoring during implementation
  • Creative content creation and support in posting content
  • Concept development, implementation and monitoring of social ad and/or paid ad campaigns on, e.g., LinkedIn, Facebook or Instagram

E-mail marketing

We make sure that your e-mail marketing is effective, optimised for any device, automated and GDPR compliant. Staying in the know of the latest trends is essential in B2B communication.

Performance marketing 

We use online marketing tools to measure success based on key performance indicators (KPIs) and, if necessary, optimise campaigns. Evaluating and optimising your online marketing channels - e.g., e-mail marketing, search engine marketing (SEM) or video marketing - is always perfectly tailored to your target groups and key to a smart user experience.

Our services for measuring the success of online marketing measures:

  • Defining key performance indicators (KPIs) & target projects
  • SEO analysis of existing websites 
  • Tracking of social media and SEA activities
  • Search engine/keyword targeting, re-targeting, IP targeting, CRM targeting
  • Analysis and testing of copy text for visibility
  • Analysis of keywords for their ranking history
  • Monitoring of campaigns for optimised target achievement

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