Brand development

Brand positioning

We find the best place in the market for your business or products. By laying the foundation for your distinctive brand image, we can create compelling messaging that differentiates you from your competitors.

Our brand positioning includes:

• Status quo description and challenges
• Target group analysis
• Competitive analysis
• Market analysis
• Positioning (brand essence, messaging, tonality, image)
   

Brand management

We help you gain brand value. After analysing how your brand is perceived in the market, we will develop a strategic plan to maintain or enhance brand equity so that you can maximize your market potential now and in the future. 

Logo development

We give your brand an up-to-date, clear and unmistakable signet that embodies the identity and personality of your company or product. Whether it's a new development or redesigning an existing logo, we ensure your brand presence is recognisable at first glance.

Corporate design

We develop a highly distinctive and modular corporate design so your B2B brand is powerfully conveyed internally and externally. In the process, we provide outstanding brand recognition and a flexible yet clear structure for practical use.

Brand language 

We create a brand voice suited to your company, audience and industry by assuring consistent wording and uniqueness.

Our brand language services include:

• Catchy claims
• Well-founded core messaging
• Strategic headline mechanisms
• Convincing long and short copy 
   

Employer branding

We know that when employees feel connected to the brand, a company performs even better. We help you position your company to convince employees and prospective hires of the brand’s power.

Our employee branding service includes:

• Internal and external analysis
• Objective settings using the SMART method
• Defining the Employer Value Proposition (EVP)
• Measuring success through well-defined KPIs
• Developing and implementing a variety of measures
   

Brand naming

We develop global brand names for new companies, services and products that work across multilingual communications. Of course, we also check their usability, and we can manage the application for trademark protection on your behalf if desired.