Lead Generation
We actively support your sales team and help you generate qualified B2B leads. For example, we develop targeted search engine advertising for B2B markets. We can also contact decision-makers directly, identify potential new customers in your target markets and support lead generation in multiple languages and markets worldwide. This reduces the workload for your sales team and helps create new revenue opportunities.
Online Lead Generation
We help your sales team win new customers by combining strong content with intelligent lead management. Our work ranges from search engine advertising and campaigns on Meta platforms such as Facebook and Instagram to LinkedIn Ads, tracking tools, geotargeting and the measurement of complete campaign performance.
Our online lead generation services include:
- Integration of marketing and sales from the concept stage
- Setup and optimisation of Google Ads and Microsoft Ads accounts and campaigns
- Content creation, implementation and monitoring from a single source
- Performance analysis and target audience optimisation
- Continuous campaign optimisation
B2B Dialogue Marketing
We develop engaging B2B dialogue marketing campaigns with clear, compelling messages. Creative attention-grabbers and useful giveaways help your communication stay in the minds of decision-makers rather than ending up in the bin.
Sales Presentations
We develop presentations that meet the needs of both your customers and your sales team. We also help structure the content and create flexible templates that your team can easily adapt and use.
Sales Support
We support your sales activities across marketing strategies, online lead generation, dialogue marketing, B2B market analysis and the development or expansion of your sales operations. We provide comprehensive advice, practical tools and, where required, access to specialists from our network. This helps marketing and sales work together as one effective team.
B2B Market Analyses
We help you enter new markets and better understand the needs, expectations and trends within your existing markets from an independent perspective. Our detailed competitor and market analyses provide a clear and objective picture of the current market situation.
Lead Generation
We generate leads through direct dialogue. Our clients rely on a dialogue marketing approach developed specifically for B2B markets and refined over many years. After identifying relevant prospects, we engage directly with senior decision-makers in a professional and informed way.
Generating high-quality leads with paid ads and landing pages
ABB used a smart mix of Google Ads and audience-specific landing pages to generate high-quality leads for its e-mobility charging solution. Our reference case outlines why this method worked so well – and the tangible outcomes it delivered.
