Welcome to the PUNKTUM blog – a behind the scenes look at inspiring ideas and some of our greatest B2B campaigns. Our monthly posts are anything but the typical industry cliches. We reveal what makes us tick, our approach to creative concepts and our authentic perspectives on advertising and marketing. What’s more, we openly discuss strategies and offer valuable agency insights that relate to the world of B2B marketing. From important event to news and trends – we’ve got it covered. Curious to find out more? Scroll away …
It's true: paid ads cost money. Nevertheless, they are incredibly relevant and highly efficient in B2B marketing. They need to be used strategically and sensibly. Read our expert interview to learn how we maximise ad performance and the differences between search engine and social media ads.
LinkedIn is the perfect platform for companies to generate leads for their own products and services with targeted B2B marketing. But how can your corporate communication on LinkedIn be successful - and what are the stumbling blocks?
For years, there has been no getting around the terms SEA and SEO if you want to be successful online. But what challenges, but also advantages, do both tools offer B2B companies? We talked about this with our internal experts.
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