B2B direct mail campaign with lead generation
Broadridge (Singapore)
We successfully chartered the Asia-Pacific region with a comprehensive direct mailing for Broadridge (Singapore) Private Limited: Singapore, Indonesia, Thailand, Japan and Hong Kong – five different countries, languages and cultures. With a direct marketing campaign adapted to the different target countries, we were able to convince the decision makers of large companies to use the Broadridge solutions featuring SWIFT.
Solution
In an intensive, on-site briefing, we first familiarised ourselves with the cultural characteristics of the destination countries. Upon returning to Germany, we adapted our globe mailing for each of the markets with a target-group-specific approach. In doing so, we also responded to the various knowledge bases, needs and requirements in the respective markets.
In coordination with Broadridge and the SWIFT office in Singapore, we organised the implementation and shipment of the mailing. Subsequently, our network partner from Germany followed-up by telephone to talk with the recipients and generate leads.
