Light + Building is the world’s largest trade fair for light and building technology. Every two years, over 2,700 exhibitors from more than 55 countries come together to display the latest trends, solutions and innovations in the fields of lighting, electrical engineering as well as home and building automation. As part of an overall concept for 360-degree communication, we are responsible for the development of key visuals, claims and the implementation of both print and digital communication for exhibitors and visitors.
Light + Building’s international and specialised audience is simultaneously aesthetically demanding and highly technically oriented. The target groups include architects, planners, industrial representatives and craftspeople. The overall communication needs to meet the diverse expectations and distributed evenly throughout the target groups.
We conduct an in-depth analysis of the needs and expectations of the different target groups for one of the most influential trade fairs in the industry. The key visual for Light + Building stands for design, light and technology. It depicts city lights and lets you sense the connection of the technology behind it – smart technologies in a modern world. The central topics of digitisation, smartification and urbanity are clearly expressed. The claim “Inspiring tomorrow” invites you to experience the trends of tomorrow … today.
Inspiring tomorrow - the key visual and claim of Light + Building 2018 can be found in all measures and on the entire exhibition grounds. We developed and implemented the top themes of aesthetics and well-being in harmony with the smartification of everyday life in eye-catching and unique image composings.