2020 Light + Building Campaign: Connecting. Pioneering. Fascinating.
Messe Frankfurt
Light + Building is the world's largest trade fair for lighting and building technology. On average, over 2,700 exhibitors from more than 55 countries showcase the newest trends, solutions and innovations from the fields of lighting, electrical engineering and home and building automation. In 2018, Light + Building set numerous records with more than 220,000 visitors from 177 countries flocking to the exhibition in Frankfurt am Main. Since 2015 PUNKTUM has been responsible for the overall concept development of the fair’s 360-degree communication. Light + Building 2020 was cancelled due to the corona pandemic, however the next is scheduled to take place on March 13 - 18, 2022.
Solution
Using 3D visualisation, we developed a key visual that transforms the digital aspects of the trade fairs themes leaving room for visitors to interpret freely. The claim "Connecting. Pioneering. Fascinating." encapsulates the experience of the trade fair for all visitors, domestic and international alike.
