Branding and Marketing campaign for real estate
BayernCare
BayernCare develops and manages real estate in the field of senior citizen housing and care facilities. With 40 facilities, including 900 apartments, it is one of the leading providers of senior citizen real estate in Bavaria, hosting more than 2,200 residents in total. BayernCare Immobilien, headquartered in Erlangen, is a joint venture of Sontowski & Partner.
Solution
We worked together with BayernCare's marketing department to develop a concept and realised many marketing activities. We developed two new claims for the business areas residential care and service living, as well as a uniform language style for the entire communication. A new corporate website, in addition to modular microsites for new properties. A new presentation concept, brochure design and on-site communication, as well as various social media activities. In this way, we were able to sharpen the profile of BayernCare and transform the entire communication into a contemporary and uniform appearance.
“The agency PUNKTUM has supported us for several years in the areas of print, online marketing and brand development. Through creativity and reliability, the men and women from Bad Vilbel have become a very important partner in marketing our project developments. PUNKTUM not only sees itself as a pure service provider, but proactively presents us with ideas and optimisation suggestions.”
– Christopher Kunze, Managing Director at BayernCare
Logo and claim development
During our collaboration, we refreshed the BayernCare logo to give it a modern look. With its sleek lines and harmonious colour scheme, the logo makes a great impression on customers.
We care for your investment.The claim for the nursing home division stands for comprehensive care and support in modern nursing homes. Simultaneously, it underlines a worthwhile investment.
We safeguard your values. Our claim for the business segment senior citizen homes aims at an independent, individual form of living with free space and support, if needed. And does so with ageless dignity.
BayernCare celebrated its 20th anniversary a couple years ago. For this very special occasion, we developed a commemorative logo that illustrates its most successful locations by highlighting famous architecture in Nuremberg, Munich and Donaustauf near Regensburg.
