Kentix Image Campaign

Image Campaign

 

Kentix GmbH, based in Idar-Oberstein, Germany, is the specialist for end-to-end and scalable IoT solutions for hardware security in critical infrastructures. From individual server racks to data centers and large-scale infrastructures, Kentix solutions monitor rooms that require protection and proactively detect hardware threats.

Task

Develop an attention-grabbing image campaign to position Kentix in professional circles as a practical and future-oriented provider of end-to-end solutions in hardware security. The first task was to draw the target group's attention to the dangers and the topic of security in IT and position Kentix as the only provider currently offering scalable, easy-to-install, and intuitively operable end-to-end solutions.

Solution

An image campaign for print and online media using catchy imagery to attract attention going straight to the heart of the issue: a user's perspective of IT security. With a before and after comparison, the campaign also conveys the advantages of Kentix solutions to target groups.

Services

  • Strategic consultation
  • Concept development and ideation
  • Copywriting
  • Design
  • Project management

Image Campaign “Guess what …?”
With the question "Guess what ...?" we address the hardware risks with slightly ironic, emotional motifs and link them directly to the benefits for the core target groups. The strategic image campaign ensures a high level of awareness and positions Kentix as a reliable partner for end-to-end solutions.

Posters and Advertisements
Visual motifs for advertising that are tailored to the respective target groups to increase awareness in trade magazines and on-site.

Digital Communication
The digital elements of the campaign capture the attention of the target audiences through various online communication touchpoints and specialist websites. Directly linked to the solutions, the digital elements effectively generate conversions.

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