ABB

International, cross-media campaign for product launch

 

ABB is a global leader and future-forward technology group with four world-class business units: Electrification, Industrial Automation, Drive Technology, Robotics & Factory Automation. Building on over 130 years of innovation and headquartered in Zurich, Switzerland, today ABB operates in more than 100 countries and employs approximately 110,000 people. We developed a product launch campaign for a new series of switch actuators set to revolutionise smart buildings and infrastructure.

Task

Develop a cross-media product launch campaign for the newest generation of ABB switch actuators for both national and international markets.

Solution

We developed a comprehensive B2B campaign concept for the product launch rolled out over several weeks, giving each product in the series time in the spotlight. The grand finale presented the entire series to position ABB as the leading solutions provider, offering the most expansive range of products in the market. We developed three distinct key visuals to express the benefits of the Standard, Professional and Combi switch actuators that serve unique target groups defined by our market research analysis. Our creative team developed all online banners, brochures, advertisements, flyers, and product highlight films. Our native-speaking copywriters developed all German and English campaign measures, and we coordinated the adaption of the copy into Italian, Spanish, Chinese, French, and Dutch..

Services

  • Strategic Consulting
  • Concept Development
  • Action Plan
  • Key Visuals
  • Design
  • Copywriting DE/EN
  • Storyboard
  • Project Management

Key Visuals

Three distinguished key visuals for the Standard, Professional and Combi switch actuators correspond to the respective areas of application. Each was composed to symbolize its operational environment using a composition of numerous individual motifs.

Product Highlight Films

Three product films and one video for the entire switch actuators series show the advantages, benefits, and application areas emotionally and dynamically. Each video was adapted into seven different languages.

Campaign Measures

Holistic marketing toolkit including advertisements, roll-ups, online banners and flyers to complement the product launch campaign.

Infographics

Easy to understand graphics highlight the areas of application of each type of switch actuator.

This could also interest you

Use of Cookies:
Cookies are small text files that allow your browser to be uniquely identified when you visit this website.
We use cookies to optimise the website functionality and thus improve your user experience by collecting anonymized statistical data. Please consent to the use of cookies.
For more information, please see our privacy policy.

Strictly necessary cookies

These cookies are essential for you to browse the website and use its security-related features, such as saving these settings. (Legal basis: fulfilment of contract and, if applicable, legitimate interest)

NameCookie Settings
ProviderOwner of this website
PurposeSaves the visitor's settings selected in the cookie box.
Privacy PolicyLink to website
Cookie-Namecookie_settings
filter
Cookie-Duration30 days

Statistics cookies

You benefit from these cookies when visiting our website. The cookies make it easier for you to use the site and provide personalized content. To improve website functions, we collect anonymized data for statistics and analysis. For example, we can use these cookies to determine the number of visitors and the effect certain pages have on our website in order to optimize content. (Legal basis: active consent)

NameGoogle Analytics
AnbieterGoogle LLC
PurposeCookie from Google for website analytics. Generates statistical data about how the visitor uses the website.
Privacy Policyhttps://policies.google.com/privacy
Cookie-Name_ga,_gat,_gid
Cookie-Duration2 years

External media

You benefit from these cookies when using external media such as Youtube or googleMaps on our site. Prior information notices when calling external media will be disabled for you. (Legal basis: active consent)

Settingssave selectionaccept all