What sympathetically shows both industry knowledge and solution competence? SMA Wind Energy Quartet, for example. It shows the history of wind energy from the first Persian windmills to modern wind turbines – and even features the inverters from SMA as a joker card. We sent the first two playing cards to the most important industry decision-makers by invitation before the trade fair. Anyone interested could pick up the complete card game directly at the SMA stand at the event.
A particular highlight in the development of the Quartet playing cards: We researched the appropriate data and facts about the systems at the manufacturers and museums. It caused so much excitement that the technical director of an open-air museum even had his old windmill laser measured so our Quartet cards would be picture perfect.
The Quartet card set off a wind storm at the fair and was a wild success. To this end, a high double-digit percentage of the decision makers contacted visited the stand and redeemed the invitation.