Reach your target group with the respective campaign activities using as many touchpoints as possible and deliver a fitting message: At PUNKTUM, we’re familiar with the multitude of possibilities and tailor B2B campaign activities to your situation, your target groups and your needs. And, we always adapt it with an emotional hook.
We know, what gets the message across.
Integrated B2B Campaigns
We attract a lot of attention for your solutions and topics using all relevant channels of B2B communication. Connected by a strong idea and competent technical messaging, we reach your target group in as many ways as possible – both offline and online. Always convincing and to the point. What’s more, it’s all made possible with manageable budgets.
B2B Dialogue Marketing
B2B dialogue marketing is an ideal means of generating a large number of potential new customers from clearly defined target groups. Especially with well-founded arguments and emotional appeal. With convincing campaign ideas, meticulous address qualification and sensible follow-up tailored to B2B decision-makers, we achieve high success rates with low wastage.
Print: Brochures, Flyers, Ads
Print still plays a crucial role in B2B and gives brands a sense of legitimacy. Particularly when it comes to lengthy decision-making processes. At PUNKTUM, we offer comprehensive support in printed materials – from the development of the core statements to conception, implementation and adaptations to other languages.
We use our technology and communication expertise to identify online trends at an early stage, assess their relevance for B2B communication and use them when we see fit. Online marketing activities such as content marketing, SEO or SEA are an integral part of our communication mix. We also advise our clients on holistic online strategies such as B2B inbound marketing.
In addition to classic websites, we also use numerous social media channels in B2B. Platforms such as LinkedIn, Twitter, Instagram or YouTube have become relevant communication channels and essential factors in raising awareness. At PUNKTUM, we support you in the strategic orientation and use of these channels – regardless of whether your target group are existing customers, prospective customers or future employees.
Photo, Film and Visualisations
We also highlight your topics in perfect photographic, cinematic, illustrative, 3D or animation. Our goal: to make complicated things comprehensible and convincing in the visual world. Here, too, our in-house engineering know-how comes into play. Until the end, we support our customers with every detail and get to the heart of the matter.
Trade Fairs and Events
More than 9,000 trade fairs are held worldwide every year in the capital goods sector alone. Events are a perfect instrument for customer loyalty and employee motivation.
We develop concepts for extraordinary stand designs along with intelligent campaigns with clear-cut messages for trade fairs. We also organise events that are both emotional and memorable. Our spectrum ranges from cosy to impressive, from 12 to 1,200 m² and for 20 or 2,000 guests.
B2B customer magazines and newsletters are ideal for building and managing your brand. We manage customer and employee magazines as well as online newsletters for numerous companies and industries. Whether consulting and strategic orientation, conception and design, or editorial support, we can support your brand – even for more complex technical issues.