Reach your target group with the respective campaign activities using as many touchpoints as possible and deliver a fitting message: At PUNKTUM, we’re familiar with the multitude of possibilities and tailor B2B campaign activities to your situation, your target groups and your needs. And, we always adapt it with an emotional hook.
We know, what gets the message across.
Integrated B2B Campaigns
Connected by a strong idea and a communicative framework – and always based on professional and technically sound statements. We always get straight to the heart of the matter and do so convincingly. Of course, with manageable budgets, too.
We reach your target group in as many ways as possible – offline and online.
B2B Dialogue Marketing
B2B dialogue marketing is an ideal means of generating a large number of potential new customers from defined target groups with well-founded arguments and emotional appeal. Through convincing campaign ideas, exact address qualification and sensible follow-up tailored to B2B decision-makers.
We achieve high success rates with low scatter loss.
Print: Brochures, Flyers, Ads
Print still plays a crucial role in B2B and gives brands a sense of legitimacy. Particularly when it comes to lengthy decision-making processes. At PUNKTUM, we offer comprehensive support in printed materials – from the development of the core statements to conception, implementation and adaptations to other languages.
We lay the foundation for successful communication in a sustainable fashion.
We use our technology and communication expertise to identify online trends at an early stage, assess their relevance for B2B communication and use them when we see fit. Online marketing activities such as content marketing, SEO or SEA are an integral part of our communication mix. We also advise our clients on holistic online strategies such as B2B inbound marketing.
We support our customers with comprehensive online strategies and B2B inbound marketing.
In addition to classic websites, we also use numerous social media channels in B2B. Platforms such as LinkedIn, Twitter, Instagram or YouTube have become relevant communication channels and essential factors in raising awareness. At PUNKTUM, we support you in the strategic orientation and use of these channels – regardless of whether your target group are existing customers, prospective customers or future employees.
We always find the right tone – and the right platform.
Photo, Film and Visualisations
We also highlight your topics in perfect photographic, cinematic, illustrative, 3D or animation. Our goal: to make complicated things comprehensible and convincing in the visual world. Also here our agency-internal engineer know-how comes to the effect.
We bring even complex messages visually to the point.
Trade Fairs and Events
More than 9,000 trade fairs are held worldwide every year in the capital goods sector alone. Events are a perfect instrument for customer loyalty and employee motivation.
We develop concepts for extraordinary stand designs along with intelligent campaigns with clear-cut messages for trade fairs. We also organise events that are both emotional and memorable. Our spectrum ranges from cosy to impressive, from 12 to 1,200 m² and for 20 or 2,000 guests.
We present your products and services to both national and international audiences.
B2B customer magazines and newsletters are ideal for building and managing your brand. We manage customer and employee magazines as well as online newsletters for numerous companies and industries. From consulting and strategic positioning through conception and design to editorial support through in-house PR expertise – even for more complex technical issues.
We shape your brand effectively in the editorial environment.