Workshops & Training
B2B communication often follows its own set of rules. We share our B2B marketing knowledge and experience through workshops and training tailored to your specific needs. We take your existing knowledge and objectives into account to ensure that every session is relevant and practical. After the training, many clients continue to work with us as an ongoing sounding board, putting what they have learned into practice together with us.
B2B Brand Workshops
Together, we develop the right positioning for your B2B brand. We begin by analysing your current position, your competitors and the wider market. Based on these findings, we work with your team to define the best future positioning for your company or solution.
Our brand workshops are designed specifically for B2B markets and are available online or in person.
SEO Workshops
Would you like to improve your website’s visibility in search engines through effective search engine optimisation? Before the workshop, we analyse your website’s current performance. We then recommend the most relevant and effective SEO measures and train your team to implement the necessary changes independently.
We offer tailored SEO workshops and practical training for managing SEO activities on your website.
Paid Advertising Workshops (Google Ads & LinkedIn Ads)
Paid advertising can be an effective way for B2B companies to generate leads online. Whether you want to manage campaigns on LinkedIn, Google or other platforms yourself, or better understand the specific requirements of B2B advertising, our workshops provide the knowledge you need. We explain the key differences between B2B and B2C campaigns, as well as the requirements of platforms such as Meta. You will learn which settings and performance indicators matter most when aiming for strong results with an efficient budget.
We offer specialist training for B2B advertising on LinkedIn, Google Ads and Microsoft Ads.
Content Management System Training
Have we developed a new website or online shop for you using a powerful content management system? After launch, we train you and your colleagues to use its features effectively. Each session is tailored to your existing knowledge and the tasks you will be responsible for.
We offer individually prepared training for websites and online shops developed by PUNKTUM, usually delivered online.
LinkedIn Workshops
Would you like to strengthen your presence on LinkedIn, one of the most widely used B2B platforms? We offer tailored workshops for optimising your company presence, as well as targeted training to help employees manage and use their personal profiles effectively. We begin by defining your objectives and agreeing on the next steps. Our company workshops cover effective platform use and the development of a suitable profile strategy. Employee training focuses on making the most of personal profiles while also supporting the company’s wider goals.
We offer workshops on setting up and using company and personal profiles, as well as developing effective LinkedIn content strategies.
