B2B Dialogue marketing – Lighting the way
Schaeffler Engineering GmbH specialises in mechatronic system development in automotive powertrains. With their solutions, Schaeffler Engineering supports the future of powertrain development – for traditional and new automotive technologies. So, it was necessary to convince the developers and decision makers in the automotive sector to find out more about a completely new developed control unit.
Convincing Numbers – Response Rate
Convinced: 27% of the B2B dialogue marketing recipients requested further information or contacted the sales department.