Trade fair campaign that doesn’t get lost in the shuffle

SMA Solar Technology


With over 3,000 employees in 18 countries, SMA Solar Technology AG is the global leader in photovoltaic system technology. SMA also offers inverters for safe energy supply in off-grid areas, which can be combined with various sources such as solar, water and wind energy. Therefore, it’s a perfect fit to position the brand at the leading trade fair for wind energy.


SMA is globally renown as a specialist in photovoltaic systems technology. However, it’s not common knowledge that SMA also offers highly advanced solutions for the wind energy industry. It was therefore a matter of convincing industry decision-makers about SMA’s expertise and solutions specifically for wind power through a small campaign.


What sympathetically shows both industry knowledge and solution competence? SMA Wind Energy Quartet, for example. It shows the history of wind energy from the first Persian windmills to modern wind turbines – and even features the inverters from SMA as a joker card. We sent the first two playing cards to the most important industry decision-makers by invitation before the trade fair. Anyone interested could pick up the complete card game directly at the SMA stand at the event.
A particular highlight in the development of the Quartet playing cards: We researched the appropriate data and facts about the systems at the manufacturers and museums. It caused so much excitement that the technical director of an open-air museum even had his old windmill laser measured so our Quartet cards would be picture perfect.

The Quartet card set off a wind storm at the fair and was a wild success. To this end, a high double-digit percentage of the decision makers contacted visited the stand and redeemed the invitation.


  • Concept
  • Research
  • Design
  • Copy
  • Implementation

This could also interest you

Use of Cookies:
Cookies are small text files that allow your browser to be uniquely identified when you visit this website.
We use cookies to optimise the website functionality and thus improve your user experience by collecting anonymized statistical data. Please consent to the use of cookies.
For more information, please see our privacy policy.

Strictly necessary cookies

These cookies are essential for you to browse the website and use its security-related features, such as saving these settings. (Legal basis: fulfilment of contract and, if applicable, legitimate interest)

NameCookie Settings
ProviderOwner of this website
PurposeSaves the visitor's settings selected in the cookie box.
Privacy PolicyLink to website
Cookie-Duration30 days

Statistics cookies

You benefit from these cookies when visiting our website. The cookies make it easier for you to use the site and provide personalized content. To improve website functions, we collect anonymized data for statistics and analysis. For example, we can use these cookies to determine the number of visitors and the effect certain pages have on our website in order to optimize content. (Legal basis: active consent)

NameGoogle Analytics
AnbieterGoogle LLC
PurposeCookie from Google for website analytics. Generates statistical data about how the visitor uses the website.
Privacy Policy
Cookie-Duration2 years

External media

You benefit from these cookies when using external media such as Youtube or googleMaps on our site. Prior information notices when calling external media will be disabled for you. (Legal basis: active consent)

Settingssave selectionaccept all