Visual conception of show trucks for the roadshow

PROCAD Roadshow Impulse Tour 2017/2018″.


PROCAD develops innovative software solutions in the areas of product data management, document management and product lifecycle management for medium and large technology companies. Progressive digitalization, Internet of Things and Industry 4.0 are dynamically changing companies, medium-sized businesses and industrial products. PROCAD solutions bring everything together and play an essential role – the best conditions for a nationwide roadshow to present their digitization solutions to potential clients.


Visual concept including the complete interior and exterior design of the show truck for the PROCAD Impulse Tour 2017/18. Under the motto “The digital future of your product data”, it was necessary to direct the roadshow in an innovative way and create the experience of tomorrow.


We developed a sleek, appealing interior and exterior design for the PROCAD Impulse Tour 2017/18 roadshow truck. In a modern and visionary atmosphere, the visitors get to take a look into the future. Six monitors integrated into the truck convey the themes. Divided into three sections, we provide important impulses for software usage, show the next steps of digitization and let decision makers know what digitization means for them. Of course, every touchpoint also explains how PROCAD has solutions for them too.

The PROCAD Impulse Tour roadshow has been on the road since April 2017 and appeared at more than 50 locations throughout Germany. After a successful launch, PROCAD is still touring until September 2019.


  • Strategic consulting
  • Concept development
  • Layout
  • Project management

“Digitization is a central future topic for our customers and us. Therefore, it was clear that we wanted to present ourselves on top with the PROCAD Impulse Tour. For this first-class presentation, we also needed a first-class implementation. PUNKTUM has provided us with excellent support in this respect”.

Till Pleyer, Leiter Marketing, PROCAD GmbH & Co. KG

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