Brand relaunch and corporate design JUMO

JUMO

JUMO GmbH & Co. KG is a world market leader in the field of industrial temperature sensors proven with a high degree of innovation, superior vertical integration and comprehensive product range. Today, the family-run company employs over 2,400 people in 60 countries and has 25 subsidiaries worldwide. As part of the brand relaunch, we have clearly positioned JUMO and created a modern, emotional image in cooperation with the company.

Task

A clear and concise positioning of the company and the successful JUMO brand. The aim was to underline the strengths and excellent reputation of the company and to emphasise the very broad, sophisticated range of products.

Solution

A new, modern corporate design with two striking colours that clearly structure the product range. A fresh green represents the Automation Division, while sensors appear in a vibrant orange. Both symbolise the renewal of JUMO, create the new brand image and emphasise the dynamic company performance – ideal for retaining existing and acquiring new clients.
Pictograms for the each of the respective product areas and an eye-catching key visual complete the brand appearance. It stands for consistent, modern communication and appeals to the target group.
Altogether, it’s a convincing worldwide relaunch of the B2B brand JUMO through all corporate media sources.

Services

Analysis | Strategic consulting | Brand positioning | Brand relaunch | Corporate design | Key visual | Concept development | Realisation | Project management

Reference Corporate design – JUMO – Brochure pages | PUNKTUM Werbeagentur

Image brochure

Philosophy and services of the owner-managed company with a modern look: JUMO image brochure.

Reference Corporate design – JUMO – Panel at trade fair in new corporate design | PUNKTUM Werbeagentur
Reference Corporate design – JUMO – Impression of the trade fair: B2B brand and corporate design | PUNKTUM Werbeagentur

Trade fair appearance

Also completely in the new corporate design, with open architecture and a large meeting area for personal communication on site: the exhibition stand at trade fairs.

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