JUMO- Brand relaunch and corporate design

Project Description


Brand relaunch and corporate design: Much more than sensors and automation.

JUMO GmbH & Co. KG is a world market leader in the field of industrial temperature sensors proven with a high degree of innovation, superior vertical integration and comprehensive product range. Today, the family-run company employs over 2,200 people at almost 70 locations and subsidiaries worldwide. As part of the brand relaunch, we have clearly positioned JUMO and created a modern, emotional image in cooperation with the company.

The Task

A clear and concise positioning of the company and the successful JUMO brand. The aim was to underline the strengths and excellent reputation of the company and to emphasise the very broad, sophisticated range of products.


A new, modern corporate design with two striking colours that clearly structure the product range. A fresh green represents the Automation Division, while sensors appear in a vibrant orange. Both symbolise the renewal of JUMO, create the new brand image and emphasise the dynamic company performance – ideal for retaining existing and acquiring new clients.
Pictograms for the each of the respective product areas and an eye-catching key visual complete the brand appearance. It stands for consistent, modern communication and appeals to the target group.
Altogether, it’s a convincing worldwide relaunch of the B2B brand JUMO through all corporate media sources.

  • Analysis
  • Strategic consulting
  • Brand positioning
  • Brand relaunch
  • Corporate design
  • Key visual
  • Concept development
  • Realisation
  • Project management

Philosophy and services of the owner-managed company with a modern look: JUMO image brochure.

Project Details