A globe conquers Asia.
We successfully chartered the Asia-Pacific region with a comprehensive direct mailing for Broadridge (Singapore) Private Limited: Singapore, Indonesia, Thailand, Japan and Hong Kong – five different countries, languages and cultures. With a direct marketing campaign adapted to the different target countries, we were able to convince the decision makers of large companies to use the Broadridge solutions featuring SWIFT.
Convincing Numbers – Response Rate
With 48 per cent, we achieved an above-average response rate thanks to our intensive address training in advance and targeted telephone follow-up.
Our B2B dialogue marketing campaign went to 150 recipients in the Asia-Pacific region. The individual mailings were sent directly from Germany to Japan, Malaysia, Thailand and the city-states of Singapore and Hong Kong – a logistical challenge that we mastered perfectly.