Marketing campaign for real estate within geriatric care industry.
BayernCare develops real estate in the field of senior citizen housing and care facilities. With 34 developed facilities, it is one of the leading providers of senior citizen real estate in Bavaria. As part of a sharpening of the company’s positioning, we were entrusted to develop a comprehensive concept to further the growth of BayernCare.
Two business lines, two claims
We care for your investment. The claim for the nursing home division stands for comprehensive care and support in modern nursing homes. Simultaneously, it underlines a worthwhile investment.
We safeguard your values. Our claim for the business segment senior citizen homes aims at an independent, individual form of living with free space and support, when needed. And does so with ageless dignity.
On-site communication tailored to the overall appearance. Here, the example of building signs.
The presentation of property plans also features a new and friendly appearance.