Developing a B2B Brand for a Technology Start-up
Zuber Filling Systems GmbH
The start-up Zuber Filling Systems GmbH identified a gap in the market and specialises in designing and manufacturing high-quality, user-friendly dosing and filling systems. Their product range spans from compact, mobile semi-automatic systems to fully automated solutions that seamlessly integrate into production processes.
B2B Brand Development: Logo and Corporate Design
The clarity of the logo speaks for itself, with the additional tagline "Filling Systems" reinforcing the company’s focus on personalised consultancy and custom solutions. The corporate design blends contemporary visual elements with a clean aesthetic and distinctive colour palette.
The brand’s tone of voice reflects its ethos – modern, approachable and motivated – while remaining highly professional and technically precise.
Website
The website, bulit on the Typo3 content management system, highlights the company’s expertise and industry-specific solutions, catering to the diverse needs of different sectors. This structure enables businesses to quickly find relevant information while showcasing the full scope of Zuber’s offerings.
SEO optimisation from the outset ensures strong rankings for key search terms, making the site easy to find. A traditional menu layout in the desktop version appeals to more conservative users, while the powerful, enterprise-grade Typo3 CMS offers a flexible and scalable platform for future growth.
Business Stationery & Icon Development
A strong B2B brand goes beyond just a logo – it requires a cohesive brand identity. This includes an initial suite of business stationery, such as business cards and letterheads, to ensure consistency across all communications.
Custom-designed icons also play a key role in the brand’s visual identity, improving website navigation and enhancing the clarity of diagrams and infographics.
