Direct mailing for the introduction of the new Vi2Plan planning tool



The Viessmann Group is a German manufacturer of heating, industrial, and refrigeration systems for industrial and residential applications. The internationally operated family business with over 12,000 employees in 74 countries offers a comprehensive range of heating and air conditioning technologies as well as tailor-made solutions.


Develop a direct mailing for B2B customers in the DACH region that convinces refrigeration companies to use the new customer portal. Designed to replace print catalogues, Vi2Plan is a new tool that provides clients with an intelligent, simple and more sustainable method to plan cold rooms and refrigeration units.


An eye-catching pop-up mailer that presents the new Vi2Plan planning tool in a fun and delightful way. An intriguing question on the front cover sparks the reader’s curiosity. Once the card is opened, a folding mechanism activates a three-dimensional cold room pops up to captivate attention, inviting the customer to read more. The benefits and advantages of the new portal are highlighted with icons and short copies, and the call-to-action drives readers to the online portal. The mailing is made complete with a personalised letter and login details, all delivered in a GDRP-compliant envelope to protect data and privacy.


  • Strategic consulting
  • Concept development and ideation
  • Design
  • Copywriting
  • Implementation of the mailing campaign, including postage
  • Project management

Vi2Plan direct mailer
The pop-up mailer that presents the new Vi2Plan planning tool in a fun and delightful way.


This could also interest you

Use of Cookies:
Cookies are small text files that allow your browser to be uniquely identified when you visit this website.
We use cookies to optimise the website functionality and thus improve your user experience by collecting anonymized statistical data. Please consent to the use of cookies.
For more information, please see our privacy policy.

Strictly necessary cookies

These cookies are essential for you to browse the website and use its security-related features, such as saving these settings. (Legal basis: fulfilment of contract and, if applicable, legitimate interest)

NameCookie Settings
ProviderOwner of this website
PurposeSaves the visitor's settings selected in the cookie box.
Privacy PolicyLink to website
Cookie-Duration30 days

Statistics cookies

You benefit from these cookies when visiting our website. The cookies make it easier for you to use the site and provide personalized content. To improve website functions, we collect anonymized data for statistics and analysis. For example, we can use these cookies to determine the number of visitors and the effect certain pages have on our website in order to optimize content. (Legal basis: active consent)

NameGoogle Analytics
AnbieterGoogle LLC
PurposeCookie from Google for website analytics. Generates statistical data about how the visitor uses the website.
Privacy Policy
Cookie-Duration2 years

External media

You benefit from these cookies when using external media such as Youtube or googleMaps on our site. Prior information notices when calling external media will be disabled for you. (Legal basis: active consent)

Settingssave selectionaccept all