Product Campaign X-TRACT TM
TOMRA
TOMRA Systems ASA is a Norwegian manufacturer of industrial solutions in the fields of recycling, reverse vending, food and mining. The company employs over 4,500 people worldwide. Its subsidiary TOMRA Recycling Sorting, based in Mülheim-Kärlich, Germany, develops state-of-the-art equipment for sorting various types of waste and metals. To date, more than 8,200 TOMRA Sorting Recycling units have been installed in over 100 countries worldwide.
Motto
TOMRA X-TRACTTM has already been successful on the market for 15 years. With the new generation, TOMRA want to extend its competitive edge even further. With the motto "Metal performance, accelerated", the company is making a clear statement. For each phase of the campaign, relevant claims lend emphasis to the motto with self-confident messages.
Key visuals for teaser, pre-launch and launch phases
Modern, aesthetic design meets forward-looking recycling technology: we create awareness among the target groups with the key visual during the teaser phase. With the veiled machine, the pre-launch phase arouses curiosity and teases the market launch of the new generation. The launch phase continues the campaign mentality and sets the stage for the new X-TRACTTM from TOMRA.
