Product Campaign AUTOSORT™ PULSE
TOMRA
TOMRA Systems ASA is a Norwegian manufacturer of industrial solutions for the recycling, reverse vending, food and mining sectors. The group employs over 5,000 people worldwide. The TOMRA Recycling Sorting division, headquartered in Mülheim-Kärlich, Germany, develops state-of-the-art systems to recover valuable materials from various types of waste. To date, TOMRA Recycling Sorting has installed more than 9,100 systems in over 100 countries worldwide.
Solution
We developed an emotional and highly recognisable cross-media B2B campaign for the product launch. Our agency was also the first to implement the client’s new, vibrant corporate design. The advertising measures developed as part of the B2B campaign included campaign motive, photo shoots, film production, a product brochure as well as social media content posts and LinkedIn ads.
International Product Campaign
We implemented an international cross-media product campaign for our client that reached all relevant target groups via various online and offline communication channels. As part of the concept development, including competitive analysis and the development of differentiating core messages, we created extensive measures to introduce the new product to the market. Our English native copywriter carried out the implementation.
Campaign motive
Colourful, profound and with a wow effect: the campaign motive represent the moment the target groups discover the machine's outstanding performance. Complementary to our client's new corporate design, the motive attract attention thanks to their emotionality and thus stand out impressively from standard industry communication.
Product Film
The approximately 180-second product video positions our customer as a technology leader and sustainable solution provider in the field of aluminium sorting. After brainstorming and based on our treatment, we developed a detailed script for the product film. In addition to the storytelling, we structured the script in a modular way to produce several short clips for social media platforms.
Social Media & LinkedIn Carousel
The content posts and LinkedIn ads we developed also attracted the attention of the target groups. By using carousel posts (aka LinkedIn sliders), we conveyed more information and thus increase user interaction and engagement. Following the campaign, the motifs were used again on social media as "Faces behind AUTOSORT™ PULSE".
Photo Shoot
Based on the detailed photo briefing we created, we were able to completely manage the photo shoot and implement it on short notice, from the planning and selection of the models to the joint implementation in the studio with the customer. The result: satisfaction and pride for us - and our client.
