Image Campaign „We do“
Stadtwerke Bad Vilbel
The range of services provided by Stadtwerke Bad Vilbel GmbH goes beyond supplying the city’s residents with electricity, natural gas and drinking water. It also creates residential space and provides urban infrastructure (public transport, commercial areas, public buildings, etc.). By investing in both on and off-shore wind energy as well as large-scale photovoltaic plants, the local utility company also contributes to the energy transition in Germany. The wholly-owned subsidiary of the City of Bad Vilbel was founded in 1994 and currently employs 60 people.
Solution
Our multi-stage image campaign communicates precisely what the public utility company does and how it serves the residents. Under the slogan "We do" the campaign presents activities and projects run by the Stadtwerke and shows benefit in concrete terms. Through the interaction of numerous online and offline measures, we ensure that the campaign is visible throughout the city.
Microsite
The campaign microsite is at the heart of the image campaign, which brings together all the projects implemented by the public utility company. The intuitive user structure of the responsive website picks up on the core messages and offers exciting and valuable information about the various water, energy and city life projects: wirmachen.sw-bv.de
Bus handle ads
Inside the Stadtwerke-operated bus lines, handle ads with various motifs capture the attention of people served by the company throughout the region. The designs tease specific project themes, explain the services provided and encourage the public to visit the landing page via a call-to-action.
