Image Campaign „We do“
Stadtwerke Bad Vilbel
The range of services provided by Stadtwerke Bad Vilbel GmbH goes beyond supplying the city’s residents with electricity, natural gas and drinking water. It also creates residential space and provides urban infrastructure (public transport, commercial areas, public buildings, etc.). By investing in both on and off-shore wind energy as well as large-scale photovoltaic plants, the local utility company also contributes to the energy transition in Germany. The wholly-owned subsidiary of the City of Bad Vilbel was founded in 1994 and currently employs 60 people.
Task
Develop a cross-media image campaign for Stadtwerke Bad Vilbel that communicates its entire range of services to residents in an eye-catching and holistic manner throughout the city.
Solution
Our multi-stage image campaign communicates precisely what the public utility company does and how it serves the residents. Under the slogan "We do" the campaign presents activities and projects run by the Stadtwerke and shows benefit in concrete terms. Through the interaction of numerous online and offline measures, we ensure that the campaign is visible throughout the city.
Services
- Strategic consulting
- Competitive analysis
- Concept development of the campaign
- Action plan
- Slogan development
- Design
- Copywriting
- Website programming
- Implementation of action plan
- Project management
Microsite
The campaign microsite is at the heart of the image campaign, which brings together all the projects implemented by the public utility company. The intuitive user structure of the responsive website picks up on the core messages and offers exciting and valuable information about the various water, energy and city life projects: wirmachen.sw-bv.de
Billboards
During the campaign phases, large billboards (18/1 format) ensure widespread attention throughout the city. The carefully selected locations of the advertising spaces cover the city's central hotspots and the most popular traffic routes into the city.
Print ads
The campaign starts with six distinct motifs. The headlines pick up on the slogan and confidently present the services of the municipal utilities.
Bus handle ads
Inside the Stadtwerke-operated bus lines, handle ads with various motifs capture the attention of people served by the company throughout the region. The designs tease specific project themes, explain the services provided and encourage the public to visit the landing page via a call-to-action.
Building fence banners
Fence banners along construction sites present the company's range of services for strategically located construction projects.
Give-away
A sustainably-produced fabric shopping bag as a give-away ensures the campaign is visible in the high foot traffic areas of the city centre.
