Brand and corporate design
City of Bad Vilbel – Hessentag
Hessentag is an annual state festival held in the federal state of Hesse and is also the largest and oldest of its kind in Germany. More than one million visitors flock to the respective Hessentag city over a ten-day period. In 2020, Hessentag was to take place in Bad Vilbel but had to be cancelled due to the COVID-19 pandemic. At long last, June 2025 will see the 62nd Hessentag take place in Bad Vilbel.
Solution
We are developing a distinctive brand for the Hessentag in Bad Vilbel – centred around a bold corporate identity and a signature logo with a minimalist design language. A flowing colour gradient enhances the visual style, while the overall palette captures the cheerful spirit of the festival. A memorable slogan strengthens the brand presence and positions Bad Vilbel as a warm and inviting host. In the lead-up, we implemented a broad spectrum of online and offline initiatives that left a lasting impression on the cityscape and the surrounding region within a 40-kilometre radius.
Media planning & advertising
Media planing
Alongside implementation, we managed media planning for print and outdoor advertising, including coordination with publishers, media providers, and printers.
Advertising
A wide range of ads in regional and national newspapers, as well as event magazines, ensures strong brand visibility and promotes the Hessentag events in Bad Vilbel.
Outdoor advertising
Eye-catching posters – in underground stations, on large-scale billboards, and town walls – along with construction fence banners highlighting the Hessentag’s top events, shape the cityscape and surrounding area within a 40-kilometre radius, building anticipation for the state festival.
Online advertising
We created Spotify ads for the concerts of Ski Aggu, Nina Chuba, Elif, and Kings of Leon, and continue to manage performance monitoring and analysis. Via Google Ads, we run nationwide display and search campaigns across Germany. We handled everything – from copywriting and layout to comprehensive keyword research. We also oversee campaign monitoring and deliver regular performance reports to the responsible stakeholders.
“PUNKTUM has been a longstanding agency partner and supporter of cultural initiatives in Bad Vilbel. I greatly appreciate the direct communication and seamless solutions they provided once again for the Hessentag – delivered with their usual high standard of quality.”
Claus-Günther Kunzmann
Head of Cultural Affairs, City of Bad Vilbel
