Key visual ISH 2021: ISH digital – moving forw@rd
Messe Frankfurt
ISH is the world’s leading trade fair and international gathering for the HVAC, water and energy sectors. It is the stage for the latest trends in modern bathroom design, sustainable HVAC technology, and smart building concepts to be unveiled to the world. Over 2,500 exhibitors from Germany and abroad presented their newest innovations to approximately 190,000 enthusiastic international visitors at ISH Water and ISH Energy, which in 2021 was all-digital due to the pandemic.
Solution
By integrating images and icons onto the sides of the cube design, we effectively communicate the digital exchange and events taking place at ISH. We strategically reduced colouring to give the key visual a modern, innovative character. With ‘ISH digital - moving forw@rd’, we developed an easy-to-understand claim for an international audience. The claim conveys the future-forward aspects of the trade fair as well as its digital presence.