Broadridge (Singapore)

A globe conquers Asia.

 

We successfully chartered the Asia-Pacific region with a comprehensive direct mailing for Broadridge (Singapore) Private Limited: Singapore, Indonesia, Thailand, Japan and Hong Kong – five different countries, languages and cultures. With a direct marketing campaign adapted to the different target countries, we were able to convince the decision makers of large companies to use the Broadridge solutions featuring SWIFT.

Task

Win new customers. To do so, we first had to identify the top executives of large companies in Singapore, Hong Kong, Thailand, Malaysia and Japan and then convince them of the advantages of a SWIFT outsourcing solution through a B2B dialogue marketing campaign.

Solution

In an intensive, on-site briefing, we first familiarised ourselves with the cultural characteristics of the destination countries. Upon returning to Germany, we adapted our globe mailing for each of the markets with a target-group-specific approach. In doing so, we also responded to the various knowledge bases, needs and requirements in the respective markets.
In coordination with Broadridge and the SWIFT office in Singapore, we organised the implementation and shipment of the mailing. Subsequently, our network partner from Germany followed-up by telephone to talk with the recipients and generate leads.

Service

  • Analysis
  • Concept
  • Copy (multilingual)
  • Design
  • Address Qualification
  • Production and Shipping
  • Lead Generation

The national language, personal cover letter, informative brochure and globe money bank: This was an unforgettable B2B dialogue marketing campaign symbolic for international payment transactions.

 

Convincing Numbers – Response Rate

RECIPIENTS 150
RESPONSE RATE 48%

With 48 per cent, we achieved an above-average response rate thanks to our intensive address training in advance and targeted telephone follow-up.

Our B2B dialogue marketing campaign went to 150 recipients in the Asia-Pacific region. The individual mailings were sent directly from Germany to Japan, Malaysia, Thailand and the city-states of Singapore and Hong Kong – a logistical challenge that we mastered perfectly.

 

“PUNKTUM is exceptionally creative and reliable. Project management is great and our success rates are remarkably high. They offer a unique combination of marketing, product knowledge and research. And it's fun! They are always professional throughout the entire process from idea development to tracking our success.”

 

Andreas Günther, Executive Director SWIFT bei Broadridge

 

This could also interest you

Use of Cookies:
Cookies are small text files that allow your browser to be uniquely identified when you visit this website.
We use cookies to optimise the website functionality and thus improve your user experience by collecting anonymized statistical data. Please consent to the use of cookies.
For more information, please see our privacy policy.

Strictly necessary cookies

These cookies are essential for you to browse the website and use its security-related features, such as saving these settings. (Legal basis: fulfilment of contract and, if applicable, legitimate interest)

NameCookie Settings
ProviderOwner of this website
PurposeSaves the visitor's settings selected in the cookie box.
Privacy PolicyLink to website
Cookie-Namecookie_settings
filter
Cookie-Duration30 days

Statistics cookies

You benefit from these cookies when visiting our website. The cookies make it easier for you to use the site and provide personalized content. To improve website functions, we collect anonymized data for statistics and analysis. For example, we can use these cookies to determine the number of visitors and the effect certain pages have on our website in order to optimize content. (Legal basis: active consent)

NameGoogle Analytics
AnbieterGoogle LLC
PurposeCookie from Google for website analytics. Generates statistical data about how the visitor uses the website.
Privacy Policyhttps://policies.google.com/privacy
Cookie-Name_ga,_gat,_gid
Cookie-Duration2 years

External media

You benefit from these cookies when using external media such as Youtube or googleMaps on our site. Prior information notices when calling external media will be disabled for you. (Legal basis: active consent)

Settingssave selectionaccept all