Messe Frankfurt – B2B Marketing Strategy Light + Building 2016


Messe Frankfurt Light + Building 2016: Where modern spaces come to life Lighting, design and building technology: In the summer of 2014, we pitched our B2B marketing strategy and have since been responsible for Light + Building, one of the most important trade fairs in Frankfurt am Main and one of the world's [...]

Messe Frankfurt – Overall Concept Light + Building 2018


Messe Frankfurt Light + Building 2018: Inspiring tomorrow. Light + Building is the world's largest trade fair for light and building technology. Every two years, over 2,700 exhibitors from more than 55 countries come together to display the latest trends, solutions and innovations in the fields of lighting, electrical engineering as well as [...]

ABB – Market analysis and marketing concept


ABB The right marketing strategy for a new product line. ABB is a global leader in electrification products, robotics and drives, industrial automation, and power grids with customers in the power, industrial, and transportation and infrastructure sectors. Operating in more than 100 countries and employing around 136,000 people, the company pioneers a variety of [...]

Broadridge (Singapore) – B2B Dialogue Marketing


Broadridge (Singapore) A globe conquers Asia. We successfully chartered the Asia-Pacific region with a comprehensive direct mailing for Broadridge (Singapore) Private Limited: Singapore, Indonesia, Thailand, Japan and Hong Kong - five different countries, languages and cultures. With a direct marketing campaign adapted to the different target countries, we were able to convince the [...]