Die Rolle der Icons: das leisten die effektiven Wegweiser in der B2B-Kommunikation
Icons haben eine lange Geschichte – von alten Höhlenmalereien bis hin zu modernen digitalen Piktogrammen. Heute sind sie in der B2B-Kommunikation die perfekte Darstellungsart, um komplexe Sachverhalte klar und schnell zu visualisieren. Wir erklären, worauf es bei der Entwicklung von Icons in der B2B-Kommunikation ankommt.
Ursprünglich entstanden Icons als einfache Symbole, die komplexe Ideen oder Konzepte visuell darstellten. Diese frühen Formen der Kommunikation können bis zu den Höhlenmalereien zurückverfolgt werden, wo Menschen bereits vor über 40.000 Jahren Bilder verwendeten, um Geschichten zu erzählen und Informationen zu übermitteln.
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