Headlines in der B2B-Kommunikation. Worum geht’s denn da?
Die Headline gilt als Königsdisziplin des Textens. Wenige Worte – groß und ganz am Anfang –, die es in sich haben. Im Interview mit unserem Senior Texter Ben klären wir, was zu beachten ist und worauf es ankommt.
Die Headline steht nicht nur groß am Anfang eines Textes, sie entscheidet auch darüber, ob der Text gelesen wird oder nicht. Im Interview mit unserem Senior Texter und Konzeptioner Ben Gambach gehen wir der Rolle der Headline und ihren Verwandten in der B2B-Kommunikation etwas näher auf den Grund.
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