BayernCare Marketing Campaign


Marketing campaign for real estate within geriatric care industry.

BayernCare develops real estate in the field of senior citizen housing and care facilities. With 34 developed facilities, it is one of the leading providers of senior citizen real estate in Bavaria. As part of a sharpening of the company’s positioning, we were entrusted to develop a comprehensive concept to further the growth of BayernCare.


Development of an overarching concept of measures for the precise positioning of BayernCare in the market, plus the successful marketing of new properties in all relevant online and offline media.


We worked together with BayernCare’s marketing department to develop a concept and realised many marketing activities. We developed two new claims for the business areas residential care and service living, as well as a uniform language style for the entire communication. A new corporate website, in addition to modular microsites for new properties. A new presentation concept, brochure design and on-site communication, as well as various social media activities.

In this way, we were able to sharpen the profile of BayernCare and transform the entire communication into a contemporary and uniform appearance.

  • Analysis
  • Consulting
  • Action Plan
  • Concept
  • Copy
  • Claim Development
  • Design
  • Implementation
Successful growth strategy: BayernCare in numbers

Resident Spaces


Senior Housing


Completed Projects

Bayerncare, Desktop, Tablet und Mobile

“The agency PUNKTUM has been looking after us for two years now in the areas of print, online marketing and brand development. Through creativity and reliability, the men and women from Bad Vilbel and Leipzig have become a very important partner in marketing our project developments. PUNKTUM not only sees itself as a pure service provider, but proactively presents us with ideas and optimisation suggestions.”

Christopher Kunze, Project Developer BayernCare

Two business lines, two claims

We care for your investment. The claim for the nursing home division stands for comprehensive care and support in modern nursing homes. Simultaneously, it underlines a worthwhile investment.

We safeguard your values. Our claim for the business segment senior citizen homes aims at an independent, individual form of living with free space and support, when needed. And does so with ageless dignity.

On-site communication tailored to the overall appearance. Here, the example of building signs.
The presentation of property plans also features a new and friendly appearance.

  • BayernCare - Broschüre 01
  • BayernCare - Broschüre 02
  • BayernCare - Broschüre 03


Marketing Campaign

February 3rd, 2018|