Messe Frankfurt – Overall Concept Light + Building 2018

Messe Frankfurt

Light + Building 2018: Inspiring tomorrow.

Light + Building is the world’s largest trade fair for light and building technology. Every two years, over 2,700 exhibitors from more than 55 countries come together to display the latest trends, solutions and innovations in the fields of lighting, electrical engineering as well as home and building automation. As part of an overall concept for 360-degree communication, we are responsible for the development of key visuals, claims and the implementation of both print and digital communication for exhibitors and visitors.


Light + Building’s international and specialised audience is simultaneously aesthetically demanding and highly technically oriented. The target groups include architects, planners, industrial representatives and craftspeople. The overall communication needs to meet the diverse expectations and distributed evenly throughout the target groups.


We conduct an in-depth analysis of the needs and expectations of the different target groups for one of the most influential trade fairs in the industry. The key visual for Light + Building stands for design, light and technology. It depicts city lights and lets you sense the connection of the technology behind it – smart technologies in a modern world. The central topics of digitisation, smartification and urbanity are clearly expressed. The claim “Inspiring tomorrow” invites you to experience the trends of tomorrow … today.

  • Market and Target Group Analysis
  • Strategic Consulting
  • Project Coordination
  • Concept
  • Key Visual and Claim
  • Design
  • Text


The exhibitor brochure highlights key topics as well as trends. It summarises the relevant data and facts in a clear, concise manner.

Light + Building 2018 facts

Exhibitor 2018

220.000 Besucher

Visitors 2018

264.500 m² Fläche

Exhibition Space 2018

Design Lighting – the lighting and design microsite is where architects, interior designers, lighting planners and designers find the inspiration they seek. Concept, copy and design made by PUNKTUM.

Inspiring tomorrow – the key visual and claim of Light + Building 2018 can be found throughout all campaign measures and the entire exhibition grounds. We have incorporated the popular themes of aesthetics and well-being in harmony while clever image composing presents the everyday smartification of life for an overall eye-catching visual.

Messe Frankfurt

Overall Conzept Light + Building 2018

December 3rd, 2018|