ASi-5: The shuttle into digitalization.
AS-Interface is the most efficient, simple and standardized bus system for the lower field level. AS-Interface has been successful for years, with over 350 member companies and more than 37 million nodes installed worldwide. Reason enough for AS-International to make this technology fit for the future and ready for Industry 4.0 and the Internet of Things with its new standard ASi-5, and also a good reason for us to present this new standard to the world with an expansive launch campaign.
The key visual and logo of the B2B campaign
The archer and the ASi-5 logo dominate our B2B campaign and communicate central characteristics like simplicity, precision and high-tech in an emotional way.
ASi-5 animated video
Welcome to the world of ASi-5: In an animated video we combine real scenes and 3D animation to create a virtual world of the possibilities and features of the new standard ASi-5. In an analogy with a perfect, straight shot at the target, the features of ASi-5 also lie on a single ideal line – the yellow ASi cable.
Trade fair presence: SPS/IPC/Drives 2018
For the launch, we boldly play the B2B campaign on the AS-Interface exhibition booth in Nuremberg at one of the most important trade fairs for automation technology. The grand appearance is accompanied by an interactive presentation that allows visitors to intuitively navigate through the possibilities of the new technology on touch screens.
Brochure and insert
The image brochure and the ASi-5 insert, included with the most important trade magazines in the period before the trade fair, are an essential part of the campaign. Here we communicate the highlights of the bus system in informative and emotional copy, using newly developed USP icons and 3D graphics.
The making of the ASi-5 B2B campaign
Ten hours of hard work for the model and the crew: Scenes and poses for the campaign – filmed and shot in front of a green screen in a virtual studio.